INVESTMENT BRIEF · Q3 2024

Israel's $1.46B pet market
has a vacancy.

No main competitors, demand is huge, first marketplace to capture 600,000+ registered dogs.

Contact Founder
Total Addressable Market
$1.46B
↗ +5.4% CAGR
Source · doggy market research
Tel Aviv Dog Density
1 in 3
Tel Aviv Households
Source · Gov.IL '24
01 / THE THESIS

An Isolated Hyper-Market.

The Israeli market is isolated by language (Hebrew RTL) and payment systems (NIS). This structural friction keeps global incumbents out, leaving a massive gap for a localized aggregator.

#3
Global Dog City (TLV)
$40
Per 30m Walker
Market Growth Projection
Israeli Pet Sector (USD)
Source
doggy market research
$0.00B$0.40B$0.80B$1.20B$1.60B2011201720232026
02 / THE GAP

Almost No Competitors.

Rover / Wag!
USA
Model
20–40% Take
IL Status
NOT IN ISRAEL
Dogiz
ISR
Model
Commission
IL Status
Not active
No full marketplace app
PetBacker
GLB
Model
~25% Take
IL Status
Not localized, thin supply
No full marketplace app
Wooof
ISR
Model
Free / Social
IL Status
No sign of active
No full marketplace app
doggy
ISR
Model
Subs tiers · 20% commission · ads · local shop collab
IL Status
READY TO DEPLOY
03 / THE MOAT

Defensible from Day One.

Hebrew-First Architecture

RTL native UX. In-app chat-based walker communication. NIS payments. Global competitors fail by bolting Hebrew translation onto English-first codebases.

Within 48 Hours of Walker Approved

Walkers go from sign-up to active in under 48 hours. Fast vetting + automated onboarding means supply scales as fast as demand.

First Subscription Tier

5-walk or 20-walk monthly plans. Guarantees walker income (killing off-platform leakage) and gives owners cost certainty (the Israeli 'mana' mindset).

Customer Chat Support 24/7

Always-on in-app support for owners and walkers. Issues resolved fast, trust compounds, churn stays low.

Advanced Disputes System

Structured claim flow with evidence capture, mediator review, and automated refunds. Protects both sides and keeps the marketplace fair.

Real-Time Map Tracking

Live GPS tracking during every walk. Owners watch the route in real time — peace of mind on tap. Available on the premium tier.

04 / PRODUCT READINESS

Built. Not Mocked.

A fully localized product ready to capture the Tel Aviv market immediately.

doggy app screendoggy app screendoggy app screen
05 / THE PRECEDENT

The Model is Proven.

We are executing the regional playbook before the global giants arrive.

INCUMBENT 01
$0M
Rover Annual Revenue
Source · Rover 10-K (SEC)
INCUMBENT 02
$0M
Wag! Annual Revenue
Source · RocketReach
SEED ROUND · OPEN

630,000 dogs. Zero competition. One window.

Own the market before the US giants arrive. We are accepting expressions of interest for the Seed round.

Contact Founder